Tyson Go !

Direct marketing is a powerful way to reach customers, generate leads, and drive ROI.  In recent years, creative innovation, the digital age, and robust analytics have helped give  direct marketing  a new life. Today, most brands incorporate some type of direct marketing campaign into their marketing strategy. Direct marketing is a form of advertising by which brands communicate directly with a targeted group of consumers to sell a service or product. The objective of a direct marketing campaign is to convince consumers to take calculated action, such as making a purchase, signing up for a newsletter, or contacting the company.  Direct marketing can be accomplished through a variety of mediums, such as mail, email, and the internet. Types of direct marketing  Direct marketing campaigns generally target consumers who have shown interest in a product/service in the past or are likely to purchase the product or service in the future....

Yes anybody can be a marketer. In my 3 years of marketing and creating ad copies for most of the campaigns for digital platforms and marketing collaterals, I've noticed the essence of how anyone can be a marketer. No, at least it doesn't require an MBA degree or communications background for sure. It just requires a clear mindset and the ability to make things extremely simpler. Creating ad copies, advertising plans, and marketing collaterals although require a lot of creativity but more than that it requires sensing what the customer wants to hear. A few keywords which can be applied in any of the collateral or an ad copy and make it more relevant to increase the outcome. When drafting ad copies and content for marketing collaterals sue keywords like Free, Instantly, Don't miss, Limited Time, Offers, Secret, Risk -free, You. Take up an ad, online, offline, digital, TV, print, radio and whatever form of advertisement, No ad is made without these words or some f...

Humans are bound with habits ! Habits are the things which we find extremely tough to overcome. Habits are good as well as bad. Its up to us what habits we choose and make the most of it. In this blog, I'm going to write about the habits that are gonna be of simple tricks but will be worth to implement in daily life. Over a period of time, I started looking at things from various perspectives and compare people to people and habit to habit. Chronologically people tend to follow those habits of role models, successful people of their stream, books, views those are eye-openers and the lessons learned over a period of time and yes parents as well. But these habits I've developed over a period of time looking at what is best for people at large and develop it without many efforts but have a greater impact in a future tense. Don't say maybe when you want to say NO  When you say NO, you have more time to read, learn, sleep, ask questions, contact friends, life. Because...

You are either a student wanting to make the right career choice, or you are a professional who has already made a career choice ? When we are young, we have options. We can decide to do engineering or become a doctor or become a CA or become a lawyer. If you choose engineering, then there are multiple areas of study. But once you graduate from college, and get into a job, it might look like your career choices are limited. It is difficult to go back and choose another area of study after spending years learning one thing. For example, once you graduate as an engineer, there is a very less chance that you will become a doctor in your life by doing MBBS. And all of us wonder... have we made the right career choice by going through the entrance of the situation. Does our career success and life success depend on what choice we made? Should we have chosen something else in our lives? And is it too late now? Thinking about it, I formed an opinion that it doesn't real...

Often we get confused between who is a boss and who is a leader. The more we get deeper, the more complex it gets. Being a boss is much worthy of being a leader. Our ecosystem promotes us to become a boss, become a manager, get people to work under you, get to make decisions, get in touch with similar people of the same stature. But often very few get to aspire for becoming a leader. Leader as a word is not much explored but is a relevant term in politics, social industry, social events, some places in corporate culture, or people with the vision to accomplish a goal. Leaders are charismatic, driven with purpose and a specific objective. Bosses are people stipulated for a specific job, to overlook a task, measure people and their activities, give orders and supervise situations. The leader has many similar qualities of a boss but with the boss doesn't have that many qualities of a leader. A simple question is if you have to believe and obey a person who is just grant...

The mightiest character in the MCU, Thanos has got a bit of learning for all of us right here. Avengers Endgame, an epic ending to epic series. Perhaps, one of the best story-telling experiences till date which spanned 11 years and 22 movies which had one powerful character - Thanos from Titan. Although Avengers were successful in saving the planet and killed Thanos by snapping fingers through infinity stones, it was Thanos who blew my mind. Often we learn so much from negative things only, because it teaches us what not to do and we refrain ourselves from doing it. But all negative things need to yield negative results. So was Thanos, wanted to wipe off half of the population so that the other half would thrive and use natural resources in perfect balance. That's why it's important that we own the outcome and not the output. Output can be a result, but the outcome can be a learning irrespective of we expect it to happen or not. Thanos taught me to Believe in the i...

Digital marketing has sooner or later ended up even more before making a steady impact. Normally, any skills specific trend remains out to be for say 4-5 years until people with that specific skill set are available in abundance. According to a data by JustDial, Hyderabad alone had more than 300 institutes running digital marketing training in Hyderabad alone. These institutes have different price bands across various contents and duration of the course. No institute had any up to date information to make aspirants job ready because of the industry is still evolving at a growing rate. The skills or methodologies learnt now would be obsolete in near future because there will be a better way to do it. Due to this maximum aspirants lose rhythm to be in sync with the industry standards which are in demand. It was quoted by leading institutes like Udacity, DSIM, Digital Vidhya among few that there is a demand of more than 1 lakh digital marketers and atleast digital marketing p...