Digital Marketing and Graphs

If you are a digital marketer, you know how important it is to measure and report your results. But what graphs are the best to use for your digital marketing reports? And what metrics can you analyse with them?

Here are some of the most common and useful graphs for digital marketing:

- Line graphs: These are great for showing trends over time, such as website traffic, conversions, revenue, etc. You can also compare different segments or channels with line graphs, such as organic vs paid traffic, or desktop vs mobile users.

- Bar graphs: These are good for showing comparisons between categories, such as social media platforms, landing pages, keywords, etc. You can also use stacked bar graphs to show the proportion of each category within a total value, such as the percentage of leads from each source.

- Pie charts: These are useful for showing the distribution of a single variable, such as the share of voice, the market share, the customer satisfaction, etc. You can also use donut charts to show the same information with a hole in the middle, which can make it easier to read.

- Funnel charts: These are ideal for showing the stages of a process, such as the customer journey, the sales funnel, the conversion funnel, etc. You can see how many people move from one stage to another, and where they drop off or convert.

- Heat maps: These are helpful for showing the intensity of a variable across a geographic area, such as the location of your customers, the popularity of your products, the demand for your services, etc. You can also use heat maps to show the behaviour of your website visitors, such as where they click, scroll, or hover.

These are some of the most common graphs for digital marketing, but there are many more that you can use depending on your goals and data. The key is to choose the right graph for your message and audience, and to make it clear and engaging.