If you are a digital marketer, you know how important it is to measure and report your results. But what graphs are the best to use for your digital marketing reports? And what metrics can you analyse with them? Here are some of the most common and useful graphs for digital marketing: - Line graphs: These are great for showing trends over time, such as website traffic, conversions, revenue, etc. You can also compare different segments or channels with line graphs, such as organic vs paid traffic, or desktop vs mobile users. - Bar graphs: These are good for showing comparisons between categories, such as social media platforms, landing pages, keywords, etc. You can also use stacked bar graphs to show the proportion of each category within a total value, such as the percentage of leads from each source. - Pie charts: These are useful for showing the distribution of a single variable, such as the share of voice, the market share, the customer satisfaction, etc. You can also use donut char...
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