Social Media Power and how to manage it !

In the digital age, it's not only entertaining to be online but also to be resourceful to be online.

Before 90s advertising and marketing was the offline basis which comes of a long way to become online and still growing at an increasing rate. If your business is not online then you're missing an integral part in your product life-cycle.

Moving forward from 2000 when Facebook was started which was one of the popular social media sites today there is numerous nice category of social platforms catering to different purposes and needs.

Instagram focuses on photo and video-based content to its users across categories, to write opinion based blogs on twitter. Going deeper content-based social media platforms which bank on the localization of content for rural India like ShareChat, Helo, Roposo and others who have taken on global giants and are set to become next unicorns in the ecosystem.

With all these developments in the ecosystems and audience moving online it's difficult to figure who to target where and often get confused to whether it may be relevant or not.

Since its inception, marketing had been a game of grabbing eyeballs. It was a newspaper and was a good source of advertisement to get published. It was a radio when it was launched and got extensively monetized by brands and companies. Next innovation was television sets which were again heavily monetized and still rule the majority budgets in marketing spend. Now that the people are moving online this is a scenario which most of the marketers are willing to make of it. 

Likewise, OTT players are also leading their way towards attracts advertisements and becoming social platforms where one can add reviews and drive up engagement. Players like Hotstar whose marketing spend starts at 20 lakh budget minimum and MX player which is again ad-supported platform from a social connect perspective. 

Social platforms have come a long way since their origination and one that isn't on at least any one of the platforms gets termed weird or awkward or often unnatural. 

It's obvious and well known about the social media platforms i.e. Facebook, Twitter, LinkedIn, YouTube, SnapChat, Pinterest, Instagram. 

It's easy from a single person perspective to hold these accounts and manage it relevantly one after another or vice versa. But that's not the case with brands and businesses who handle a large userbase and each act is a matter of reputation at scale and extract the most of it. 

There are social media management platforms which help you manage multiple profiles, from multiple sources and publish to multiple platforms. Social Media Industry has given rise to many miniscule industries which are considered to be supporting it or rather say depending on it like a parasite and social media management industry is one of them


Over a period of time, it had a billion dollar industry and some platforms that are good in the management of social media platforms are 

Hootsuite - 

Hootsuite is a platform from where you can manage all your social media pages. Get to know some of its best features:
  • Update networks from a single console
  • Interactive & fast-paced reporting
  • Optimize your delivery
  • Real-time reporting
  • Campaign analysis
  • Content management
  • Keyword Tracking
hootsuite SMM

Airtable

Airtable is a spreadsheet-like tool that works wonders for scheduling and planning campaigns. Take a look at some of the really good features of Airtable:
  • Log data in your own spreadsheet style and list with the help of database field
  • Include images, file attachments, links, and other checklists
  • Filter your data based on views
  • Android & iOS Apps available for planning on the go.
Airtable SMM


Buffer : 

Specific to Twitter, Buffer allows you to save on time and schedule tweets. If you want to take your social media campaign to the next level then make use of this tool.


  • Schedule your tweets and retweets
  • Send tweets at the best possible time
  • Custom scheduling
  • Auto-Complete feature 
Buffer App SMM

Co Schedule 

Task management has never been easier! Learn how Co Schedule can help your team:
  • Organize your content for every day
  • Integrate your favourite tools
  • Gain good insights into the current data
  • Easily manage your campaigns
Coschedule SMM

Sprout Social 

A social media management tool that can help you engage and track for your campaigns.
  • Monitor different Brand Keywords
  • Get access to an exclusive Twitter history
  • Target your tweets based on geographical location
  • Personalize your content, easily and quickly 
sprout-social-SMM

BuzzSumo

If you’re looking for a tool to help you optimise content, Buzzsumo is your best bet.
  • Get content insights
  • Content alerts
  • Know social backlinks
  • Get competitor analysis
  • Help with content curation
  • Data export
  • Link alerts
buzzsumo-smm

Try any one of these platforms and they will be performing greater than your imagination!.

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