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The telco strategy of OTTs to sky rocket their subscriber growth? We cover this lesson today. Quick back story 🧠 Distribution is the queen, remember? Roll back in time & think about the days when you watched content on television - a world before OTT. Do you think your local cable operators ‘only’ made money through the monthly ₹80-100 subscription fee? Nopes. Even then, broadcasters paid large sums of money in the name of ‘carriage fees’ to make their channels available to millions. So, when your favourite OTT platform right swiped your telco operator - it was love at first sight. As much as ~400 million Indians will consume Netflix, PrimeVideo, HotStar, AltBalaji, SonyLiv, Zee5 & more OTTs through their telco operator bundles by 2023. So when did the party start? 🍾 After 2016, when Jio did the gimmick of cheap-data & free calling, the game changed forever. More than ever people were consuming content on their mobile phones, even in the remotest, most sparsely populated

These are the most exciting times we live in where every breakthrough is noted and often competed to over achieve it. Recently Jeff Bezos and Elon Musk crossed their wealths by more than $200 billion and their companies crossing a trillion dollars market capitalisation. Above benchmarks haven't been achieved until this year and are very calculative in the form of share held by them in their own companies.  Wealth these days is primarily driven by stock values or business ownership or even real estate and even sales or profits earned. Although that's s type of wealth but not the wealth which is liquid. Liquid wealth is tangible yet accessible at any time and can be stored, but the above mentioned wealth types are prevalent concerning these features. Although Jeff Bezos, Musk, Arnault, Larry Page, Sergey Brin, Warren Buffett, etc are all some examples of wealthiest people alive, but these will fade away or their wealth wiped away for sure in near future and that's how the mar

  Fact : Zara's India revenue hit ₹1,815 Cr   Myth : It sells only clothes & nothing more  Here's how Zara's perfume upselling works  The Zara perfume strategy is a masterstroke in cross-selling Have you ever bought from Zara?  Do you remember the last time you went to the Zara store? What did you do observe during the checkout experience? Yeah, apart from the long queue. Enter - the Zara perfume collection. As soon as you get into the checkout line, you see this full stocked perfume rack. So what's so intriguing about this perfume cross sell touchpoint that makes it a instant buy. First, the captive shelf space  It hits the nail on capturing user attention when they aren't distracted of buying something else. Second, the price point  The average price point of a perfume bottle starts at ₹300 to ₹ 1,500 which is 50% of average Zara outwear. User won't think much about the price point. Check! Third, low variety on purpose  You won't find more than 6 to 7

  Remember the last time you spoke about Gold at home? Was it for an investment, a wedding or just a muhurat day (say, for Diwali)? It’s fascinating how deeply rooted Gold is into Indian culture, even today. So how did we get to this point? The adoption (initial product market fit, PMF) for Gold happened when Indians lacked a currency. This was well before British ruled the Indian continent. Most kings & emperors (even Aurangzeb, The Mughals, Shivaji Maharaj & others) had reserves of casted Gold & Silver coins for trade. Then, Gold soon lost it’s PMF as the currency for trade   Everyone wanted to have a smooth payment option and reverted to cash, resulting in most countries moving to printed currency notes. This didn’t stop Gold though. Enter - World war I & II    Most currencies depreciated in value and could not store value during the period. This pushed the world & even British ruled Indians to not trust the government printed money and resorted them to Gold. Fas

Gone the days of Zomato Gold → Zomato Pro → Pro Plus. There is a new kid in town with “Zomato Pay”. And it's learning from the big-brother Gojek. The public company is rolling out Zomato Pay in select dining restaurants. Quick context 🗓 Hyper local apps launching a wallet or white labeled payment methods of their own isn’t new. Gojek did it in South East Asia, Uber did it with wallet & so on. But, what’s up with this pay feature frenzy? 🙇🏻‍♂️ To understand this, we need to understand the hyperlocal business deeply. First, most of them struggle with retention 🥲 This business is hard. How many times you see users checking prices for same purchase between Zomato vs Swiggy, Uber vs Ola, Flipkart vs Amazon? All the time. Second, most want to solve for exit barriers 🚪 Every app company want to make it harder for it’s users to exit the ecosystem. In other words, everyone want to create an ecosystem like Apple. Third, they want to make interest on float money 💵 Most of these apps

A lesson from Visa on customer insight 💰   BNPL (Buy now pay later) is a short-term micro credit model through which users can delay payments for 14-30 days with little to no interest on their online purchases through e-commerce platforms. Some context on this story 🗓 Remember 2020, your every friend / colleague was using a BNPL app (LazyPay, Simpl). Most jumped on the idea of cash-backs and one click checkout. What started as faster checkout soon became a spree of BNPL credit cards & that's where slice card product came into picture. Traditionally credit cards have catered to sophisticated audience - users with a credit history, a CIBIL score, and an appetite to pay back their dues on time. BNPL entered the market hoping they’d go beyond this segment and allow cohorts to enter - students, young professionals, housewives, basically people who lack all three parameters. The movement birthed multiple BNPL players like Simpl, ZestMoney, LazyPay, Flexmoney amongst others in India

The insight that makes Google a money making machine 💸 Google last week announced that it is going to give you free 1TB storage from now on. In Google’s words - you don’t have to lift a finger to get the upgraded storage. This has caused havoc among folks who paid $$$ for cloud storage. Quick look at the last 20 years 🗓 Back in 2004, when Gmail first launched, it offered only 1GB of storage space, a significantly higher amount than competitors offered at the time. Fast forward 2013, when it rolled a freaking 15GB storage for users worldwide. This has been both a boon and bane. On one hand where users did enjoy 15GB of storage on their emails account, with the growing digital dependencies, it wasn’t enough. We’re now sharing documents, PPTs, images, & videos more than ever. So, users resorted to different techniques, the most common one being creating multiple Google accounts. Oh come on, we all have done it ;) Out of 1.8 billion Gmail accounts, only 6 million are Google’s paid Go