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A lesson from Visa on customer insight 💰   BNPL (Buy now pay later) is a short-term micro credit model through which users can delay payments for 14-30 days with little to no interest on their online purchases through e-commerce platforms. Some context on this story 🗓 Remember 2020, your every friend / colleague was using a BNPL app (LazyPay, Simpl). Most jumped on the idea of cash-backs and one click checkout. What started as faster checkout soon became a spree of BNPL credit cards & that's where slice card product came into picture. Traditionally credit cards have catered to sophisticated audience - users with a credit history, a CIBIL score, and an appetite to pay back their dues on time. BNPL entered the market hoping they’d go beyond this segment and allow cohorts to enter - students, young professionals, housewives, basically people who lack all three parameters. The movement birthed multiple BNPL players like Simpl, ZestMoney, LazyPay, Flexmoney amongst others in India

Most platforms have implemented features and products like this after deep thoughts, but TikTok has not only learned from its social trends but also from it's past and continues to grow and develop itself with such diverse audience requirements. Owned by ByteDance , the company behind Tautiao, musical.ly and BuzzVideo is considered to be one of the most valuable Unicorns(Startups that have crossed $1 Billion in valuation) of the world. It's a point that TikTok is different from its peers in that industry but its more advanced than others been.  In comparison to Instagram by Facebook saw 444 million downloads in 2018, TikTok was downloaded 663 million times in 2018 and a total of 1 billion downloads growing at a higher rate than any social media platform. Instagram leading the engagement game with 53 minutes per day followed by SnapChat whose users remain active for about 49 minutes per day whereas TikTok users are active for about 43 minutes per day data from Si

No, it's not! "A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services." A definition by Google  A definition by CMI - Content Marketing Institute defines  a bit deeper than Google’s - it doesn’t differentiate between top funnel to lower funnel content, and it adds one very valuable word – "distribution". "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action." The question we have got to ask ourselves is: What is distribution? or What is Content Distribution? There are three ways content can be distributed. Owned media – sending an email out to your list (through own channels like

Social Media  Manager vs Community Manager For smaller companies, one person may take on both roles; but in general, the two jobs are very different. Social media managers basically  act as  the brand while community managers  represent and advocate  for the brand with their own voice and via their own social presence. Social Media Manager:  The SMM's job is to BE the brand on social. They develop a social strategy for the business and execute from every angle. They act as the brand in every sense; they create, curate and schedule content that best reflects their brand voice. They manage campaigns and report on social analytics. They also monitor conversations on social accounts and engage with their audience under the mask of the brand.  Community Manager:  The CM's job is essentially to act as a spokesman for a brand and use their own voice to build a loyal community. This can be either on their own social accounts or by using the brand's social account bu