How Visa is eating the buy now - pay later business? 🔪
A lesson from Visa on customer insight 💰 BNPL (Buy now pay later) is a short-term micro credit model through which users can delay payments for 14-30 days with little to no interest on their online purchases through e-commerce platforms. Some context on this story 🗓 Remember 2020, your every friend / colleague was using a BNPL app (LazyPay, Simpl). Most jumped on the idea of cash-backs and one click checkout. What started as faster checkout soon became a spree of BNPL credit cards & that's where slice card product came into picture. Traditionally credit cards have catered to sophisticated audience - users with a credit history, a CIBIL score, and an appetite to pay back their dues on time. BNPL entered the market hoping they’d go beyond this segment and allow cohorts to enter - students, young professionals, housewives, basically people who lack all three parameters. The movement birthed multiple BNPL players like Simpl, ZestMoney, LazyPay, Flexmoney amongst others in India...