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In “The War of Art,” Steven Pressfield writes about the difference between amateurs and professionals. In this context, a professional does not just mean someone who gets paid. It means the highest echelon. The elite. I’ve been fascinated by this concept for years, going back to my time as a college graduate. What’s the thin line that separates an elite pro from everyone else? I’ve synthesized 17 traits of elite professionals from Pressfield’s book, plus my own observations:   1. Professionals are patient The professional understands delayed gratification. Unlike amateurs, they sustain consistent performance over long periods of time. They mentally prepare for the long haul ahead. 2. Professionals create order The professional swiftly and efficiently executes a mission. They cannot do this with their lives in shambles. Disorder creates chaos. Everything has a rightful place. 3. Professionals don’t glamorize The professional focuses on the labor, not the fruit of it. They are not di...

Why Marlboro' Ice blast cigarette sells so well? 🚬 Cigarette smoking is injurious to health I'm not promoting it but helping understand product adoption... How it happened ahd why it's popular among people . Let's start  2015 : Marlboro gave away free samples of Ice Blast 🧊 2022: Ice blast has changed the cigarette industry 💰 Here's how Marlboro Ice blast sells so well ⬇️ Quick context 🗓 Back in 2015, Marlboro used to do extensive sampling of it's then newer variant of the cigarette "Ice blast". I wondered at first on why it's doing so? Fast forward to 2022 ✨ Go to a pan shop, and ask them what are the top 3 cigarette variants sold in last few years. They will most probably mention the Ice Blast variant to you. Cigarette is addictive 🚬 Once you are into it, it’s hard to go back. But, the whole space is highly controlled by different government policies especially on how the product is marketed. Here are the lessons to be learned from Ice blast...